My approach to each project is the same: Understand the task, and then dig deeper to identify the possibilities. It is critical that a sound and effective strategy be applied so that the design can be tailored to achieve the desired results - and surpass expectations. Before design begins, questions are asked, possibilities materialize, and the team becomes energized. Most recently, as the creative lead in the marketing department at Joie de Vivre Hospitality, I motivated and inspired a team of designers to create solutions that were aligned with the brands we supported. It was results-driven storytelling.
Now, I am searching for opportunities to partner with enlightened companies on projects that are meaningful, resonant, and enduring.